Aronia Charlottenburg
Industry: Organic wellness and dietary supplements
Campaign type: Product trial
Content type: Tiktok Videos
About:
Aronia Charlottenburg is a health-focused wellness brand built around organic, bio-certified aronia-based products, including juices and dietary supplements. The brand’s positioning leans on clean sourcing, high antioxidant density as a consumer-friendly quality signal, and a “daily routine” use case that fits into mornings, workouts, and simple nutrition habits without complexity.
Challenges:
The content must stay compliant by avoiding medical promises while still making the benefits feel concrete and relevant. “Healthy lifestyle” is crowded and vague, so the creator needs to translate BIO certification, ingredients, and nutrient claims into understandable value without sounding like a label readout. The proof point is personal routine plus visible product usage; weak visuals or unclear labeling makes the review feel generic and low-trust. The campaign also depends on balancing credibility with brevity inside a 20–40 second TikTok format.
Brand Objectives:
Showing the product being used in real routines, with clear labeling and a clean visual context that supports “organic” and “BIO-certified” cues. Drive consideration by framing the products as simple inputs for energy, balance, and lifestyle consistency, anchored in nutrients and antioxidants as quality indicators rather than exaggerated outcomes. Convert awareness into purchase intent by directing attention to the online store and reinforcing that the creator’s review is based on firsthand testing of the delivered product.
8
Total Number Of Influencers Involved
3.25M
Total Community Dimension
463K
Total Views
339K
Reach(Unique views)
9.27K
Community engagement
3.8x
ROI
Aronia Charlottenburg
Industry: Organic wellness and dietary supplements
Campaign type: Product trial
Content type: Tiktok Videos
8
Total Number Of Influencers Involved
3.25M
Total Community Dimension
463K
Total Views
339K
Reach (Unique Views)
9.27K
Community Engagement
3.8x
ROI
About:
Aronia Charlottenburg is a health-focused wellness brand built around organic, bio-certified aronia-based products, including juices and dietary supplements. The brand’s positioning leans on clean sourcing, high antioxidant density as a consumer-friendly quality signal, and a “daily routine” use case that fits into mornings, workouts, and simple nutrition habits without complexity.
Challenges:
The content must stay compliant by avoiding medical promises while still making the benefits feel concrete and relevant. “Healthy lifestyle” is crowded and vague, so the creator needs to translate BIO certification, ingredients, and nutrient claims into understandable value without sounding like a label readout. The proof point is personal routine plus visible product usage; weak visuals or unclear labeling makes the review feel generic and low-trust. The campaign also depends on balancing credibility with brevity inside a 20–40 second TikTok format.
Brand Objectives:
Showing the product being used in real routines, with clear labeling and a clean visual context that supports “organic” and “BIO-certified” cues. Drive consideration by framing the products as simple inputs for energy, balance, and lifestyle consistency, anchored in nutrients and antioxidants as quality indicators rather than exaggerated outcomes. Convert awareness into purchase intent by directing attention to the online store and reinforcing that the creator’s review is based on firsthand testing of the delivered product.
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