Auchan
Industry: Retail
Period: August 2022
Campaign type: Brand Awareness
Content type: Instagram Post and Story
About:
Auchan is a retailer that aims to offer a wide range of products and a unique shopping experience, combining digital advantages with those of physical stores. Also, Auchan undertakes a series of important actions to promote social responsibility activities, the integration of young people, and programs to protect the environment. Auchan Retail has been in Romania since 2006 and has in its portfolio over 200 stores, with over 25.000 products.
Challenges:
The "Tour of Romania" campaign brings forward some of Romania's beautiful landmarks and a healthy lifestyle, all through sports and nutrition. Local content creators were asked to promote it by posting about the cycling tour on their Instagram feed and/or story. Thus, they had to invite the community to support and follow the participants, in person or on TV, as part of the public.
Brand Objectives:
Generating organic awareness of the "Tour of Romania" by involving as many persons as possible in this campaign.
