foodpanda
Industry: Food
Period: March 2021
Campaign type: Return on Investment
Content type: Instagram stories
About:
The leading on-demand delivery platform, which brings consumers a great variety of food, groceries, and many more.
Challenges:
Bringing more users on the platform.
Brand Objectives:
Driving more orders within the app.
1000
Total number of influencers involved
>
10
k
Total Reach
>
0.5
x
Higher engagement than the industry benchmark*
>
0
x
Higher reach than the industry benchmark**
* 2.6x higher engagement vs macro influencers (1.5% average engagement rate – Statista)
** 2.7x higher reach vs macro influencers (4.55% average reach rate – socialinsider.io)
