müller
Industry: Food
Period: December 2021
Campaign type: Product placement
Content type: Instagram story
About:
Müller is one of the largest dairy group in the world, bringing different combinations of yogurt and other ingredients into light and our tastebuds. This brand originated in Germany, but managed to become a well-known and very appreciated brand all over.
Challenges:
The influencers were invited to purchase one of the newest products, the vegan delicacies, and promote them on social media through Instagram stories.
Brand Objectives:
- Promoting müller's new products.- Bringing awareness and boost sales.
0
Total number of influencers involved
10
k
Total Reach
>
0.5
x
Higher engagement than the industry benchmark*
>
0
x
Higher reach than the industry benchmark**
* 5.3 x higher engagement vs macro influencers (1.5% average engagement rate – Statista)
** 2.2 x higher reach vs macro influencers (4.55% average reach rate – socialinsider.io)
