TONITTO

About:

Tonitto is a functional dessert brand operating in the better-for-you frozen segment, specializing in ice cream formulations that balance indulgence with nutritional consideration. The portfolio spans sugar-free, high-protein, yogurt-based, and fruit-forward sorbet lines, targeting health-conscious consumers seeking permissible treats. Positioned at the intersection of wellness and flavor, Tonitto integrates modern dietary trends with traditional dessert craftsmanship, supported by a scalable retail distribution model and a focus on clean-label production.

Challenges:

Demonstrating authenticity when promoting a “functional ice cream” brand risks sounding clinical rather than indulgent. Conveying flavor, texture, and “feel good” benefits (no sugar, protein, yogurt, etc.) in a short video without overselling. Filming setups must balance presentation of the product and intimate, homely moments without appearing staged. Converting visual appeal into actual sales from supermarkets and website visits.

Brand Objectives:

Position Tonitto as a leading functional ice cream brand with real-world relevance. Highlight product variants, no sugar, high-protein, yogurt-based, and sorbet in everyday indulgence contexts that connect health with pleasure. Reinforce the idea of ice cream as a refined, at-home ritual. Drive traffic to the campaign and brand site, and stimulate trial through strong retail presence. Build emotional resonance through authentic influencer content that presents the product as both aspirational and accessible.