Neversea
Industry: Music Festival
Period: April 2022
Campaign type: Awareness
Content type: Instagram and TikTok stories & videos
About Neversea:
Neversea Festival, held in the scenic coastal city of Constanța, Romania is an immersive music event where dreamers enjoy live acts, accompanied by the heaviest names in the industry of electronic music.
Challenges:
Finding new ways of promoting the artist line-up and adding new channels to traditional online and offline advertising.
Brand Objectives:
Generate awareness of the festival’s Summer Love campaign and boost group ticket sales (4 & 8 person group tickets).
1000
Total number of influencers involved
>
100
k
Total Community Dimension
>
1
k
Organic impact
>
1
k
Community Engagement
>
1
k
Unique pieces of content generated (Instagram posts & stories )
