Case study
Lovely Skin
Promotional Sweepstakes / Service Acquisition
- Industry
- Dermatologic Treatments / Laser Hair Removal
- Campaign type
- Promotional Sweepstakes / Service Acquisition
- Content type
- Tiktok Video
- 9Total number of influencers involved
- 130KTotal community dimension
- 54.5KTotal views
- 39.9KReach (unique views)
- 3.59KCommunity engagement
- 3.3×ROI
About:
Lovely Skin (Elys Beauty Clinique) is a network of dermatologic aesthetic clinics offering advanced laser treatments across Romania. It specializes in permanent hair removal using AI-powered diode technology, combining efficiency with safety. With locations in major cities and service consistency, Lovely Skin positions itself as a leading provider of professional, high-tech cosmetic treatments backed by promotion and innovation.
Challenges:
Communicating a complex offer (laser permanent hair removal + raffle) clearly and enticingly in a short video. Ensuring audience understands the conditions (new clients only, first treatment period, raffle dates). Balancing technical claims (AI diode laser) with emotional appeal. Producing content that legitimizes the high-value prize and brand credibility across multiple cities. Motivating action (booking) rather than mere consumption of content.
Brand Objectives:
Drive bookings for the “Full Body – 14 zone” laser hair removal treatment at introductory price. Promote awareness of LovelySkin’s technology differentiation (AI diode laser) and multi‑city presence. Generate excitement around the raffle with a high-value lifetime treatment prize. Convert viewers into leads and new clients. Strengthen brand authority in the cosmetic / dermatologic treatment market.