Zesto Shilajit

Industry: Dietary Supplements / Wellness & Natural Health Products

Campaign type: Lifestyle Product Positioning

Content type: Tiktok Video

About:

Zesto is a wellness brand offering natural shilajit‑based formulations designed as a holistic alternative to stimulants. It targets individuals seeking balanced energy, mental clarity, relaxation, and improved sleep, all through a product that emphasizes purity, simplicity, and efficacy. Zesto appeals to consumers who value natural ingredients and mindful consumption over synthetic solutions.

Challenges:

Communicating benefits that are often subjective (energy, focus, relaxation) without overpromising or falling into pseudoscience. Ensuring credibility in a space crowded with supplements and health claims. Making short-form content feel honest and not salesy. Differentiating Zesto from caffeine, energy drinks, and other wellness products while preserving simplicity.

Brand Objectives:

Position Zesto as a natural, clean alternative to stimulants and energy drinks. Reach audiences who seek mental clarity, calm, better sleep, and balanced energy. Build authenticity by aligning messaging with real experiences instead of scripted claims. Encourage trial by demystifying product use and contexts. Reinforce brand values of transparency, simplicity, and wellness.

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Total Number Of Influencers Involved

297K

Total Community Dimension

38.1K

Total Views

27.9K

Reach(Unique views)

1.74K

Community engagement

3.3×

ROI