Lay’s
Industry: Food
Period: July 2021
Campaign type: Product placement
Content type: Instagram stories
Challenges:
Amplifying the “Smile with Lay’s” marketing campaign and raising donations for 4 Romanian NGOs - Teach For Romania, I’Velo by Green Revolution, Asociația Adi Hădean și Let’s Do It, Romania!
Brand Objectives:
- Obtaining user generated content for the "Smile with Lay's" campaign.
- Product placement for the new "Smile with Lay's" packaging.
1000
Total number of influencers involved
>
10
k
Total Reach
>
0.5
x
Higher engagement than the industry benchmark*
>
0
x
Higher reach than the industry benchmark**
* 9.1x higher engagement vs macro influencers (1.5% average engagement rate – Statista)
** 2.5x higher reach vs macro influencers (4.55% average reach rate – socialinsider.io)
