Case study
Lay’s
Product Placement
- Industry
- Food
- Period
- July 2021
- Campaign type
- Product placement
- Content type
- Stories
- 890kTotal reach
- 9xHigher engagement than the industry benchmark*
- 2.5xHigher reach than the industry benchmark**
- 5.1×ROI
Brand Objectives:
– Obtaining user generated content for the “Smile with Lay’s” campaign.
– Product placement for the new “Smile with Lay’s” packaging.
2 152
Total Number Of Influencers Involved