Industry: Food

Period: July 2021

Campaign type: Product placement

Content type: Instagram stories



Amplifying the “Smile with Lay’s” marketing campaign and raising donations for 4 Romanian NGOs - Teach For Romania, I’Velo by Green Revolution, Asociația Adi Hădean și Let’s Do It, Romania!

Brand Objectives:

- Obtaining user generated content for the "Smile with Lay's" campaign.
- Product placement for the new "Smile with Lay's" packaging.

Total number of influencers involved
> 10 k
Total Reach
> 0.5 x
Higher engagement than the industry benchmark*
> 0 x
Higher reach than the industry benchmark**

* 9.1x higher engagement vs macro influencers (1.5% average engagement rate – Statista)

** 2.5x higher reach vs macro influencers (4.55% average reach rate –