Case study
5 to go
Product Value Promotion
- Industry
- Food & Beverage
- Campaign type
- Product Value Promotion
- Content type
- Tiktok Video
- 50Total number of influencers involved
- 9.36MTotal community dimension
- 1.75MTotal views
- 1.28MReach (unique views)
- 29.5KCommunity engagement
- 5.1×ROI
Brand Objectives:
Highlight the product combinations such as Espresso + Croissant for under $2 and Flat White + Croissant for under $3 to demonstrate daily affordability. Strengthen 5 to go’s positioning as a go-to destination for quality, accessible coffee and snacks. Encourage real customer visits and social media engagement through short, relatable TikTok content that reflects a genuine experience at 5 to go.