
Case study
Noahveda
Educational Product Placement
- Industry
- Natural Supplements / Nutraceuticals
- Campaign type
- Educational Product Placement
- Content type
- TikTok videos
- 10Total number of influencers involved
- 775kTotal community dimension
- 66.1kTotal views
- 48.4kReach (unique views)
- 4.19kCommunity engagement
- 3.8×ROI
About:
NoahVeda offers premium-quality Shilajit, a 100% natural supplement sourced from the Himalayan mountains. The product is packaged in a high-end container with a dosing spoon included. Priced at 330 Lei, it is known for benefits like increased energy, mental clarity, stronger immunity, and improved bone and heart health. Shipping is free, with delivery in 24–72 hours within Romania.
Challenges:
Standing out in a crowded natural supplements market where consumers are constantly exposed to new wellness trends and products. Building trust around a niche product like Shilajit, especially given its premium pricing and limited mainstream familiarity. Communicating the genuine health benefits of the product in a clear and believable way, without sounding exaggerated or promotional.
Ensuring influencers demonstrate correct product usage while maintaining an authentic and personal tone that resonates with their audience
Brand Objectives:
Increase brand awareness for NoahVeda and highlight Shilajit as its hero product in the wellness space.Educate potential customers about the product’s Himalayan origin, purity, and broad range of health benefits. Drive product trials by leveraging honest, relatable influencer content that reflects real-life experiences
Position NoahVeda as a high-quality, credible, and results-driven brand within the premium supplement market.