Floriol

Industry: Food and Beverage

Agency Name: Minio Studio

Campaign type: Promotional campaign (contest/giveaway)

Content type: Instagram Reels

About:

Floriol is a well-known brand in Romania, primarily recognized for its high-quality cooking oils. The brand focuses on promoting healthy eating habits and cooking practices, offering a range of products that cater to various culinary needs. Floriol emphasizes the importance of using natural ingredients and encourages consumers to adopt a balanced diet through its diverse product offerings.

Challenges:

The campaign faces challenges such as the pre-approval requirement for content, budget constraints limiting product selection, and the need to maintain audience engagement throughout its duration.

Brand Objectives:

The campaign aims to increase brand awareness, encourage consumer participation in the contest, generate user-generated content, and promote healthy eating habits using Floriol products.

29

Total Number Of Influencers Involved

472k

Total Community Dimension

91k

Organic Impact

9.1k

Community Engagement

29

Unique pieces of content generated (Youtube Videos )

5.1×

ROI