Floriol

About:

Floriol is a well-known brand in Romania, primarily recognized for its high-quality cooking oils. The brand focuses on promoting healthy eating habits and cooking practices, offering a range of products that cater to various culinary needs. Floriol emphasizes the importance of using natural ingredients and encourages consumers to adopt a balanced diet through its diverse product offerings.

Challenges:

The campaign faces challenges such as the pre-approval requirement for content, budget constraints limiting product selection, and the need to maintain audience engagement throughout its duration.

Brand Objectives:

The campaign aims to increase brand awareness, encourage consumer participation in the contest, generate user-generated content, and promote healthy eating habits using Floriol products.