Case study
Foodkit
Brand Awareness/Consideration
- Industry
- Meal‑kit delivery / Food & Beverage
- Campaign type
- Brand Awareness/Consideration
- Content type
- TikTok videos
- 7Total number of influencers involved
- 482kTotal community dimension
- 762kTotal views
- 30kReach (unique views)
- 1.7kCommunity engagement
- 3.3×ROI
About:
FoodKit is a Romanian company specializing in healthy, ready-to-eat meals delivered nationwide. Founded in 2019, they use sous-vide cooking and pasteurization to preserve freshness and nutrients without preservatives. Offering flexible subscription plans, FoodKit aims to provide convenient, balanced, and tasty meal options for busy individuals seeking a healthier lifestyle.
Challenges:
Raising awareness about the benefits of ready-to-eat healthy meals in a growing market. Standing out amid strong food delivery competition. Ensuring customer satisfaction with meal variety and quality. Managing nationwide fresh meal delivery logistics. Addressing price sensitivity for premium products.
Brand Objectives:
Raise awareness of healthy ready meals, attract and retain customers with quality and flexible subscriptions, differentiate through freshness and convenience, expand reliable nationwide delivery, scale sustainably, and demonstrate value to overcome price sensitivity.
