AVA DESIGN & PRINT

About:

Ava Design & Print is a Bucharest-based production and design studio specializing in textile personalization and promotional materials. Through its fashion label Orielle, the company offers summer-ready t-shirt collections crafted from premium-quality cotton. Orielle targets consumers seeking comfortable, breathable clothing with a modern aesthetic—ideal for the warm season.

Challenges:

Orielle aimed to stand out in a highly competitive summer t-shirt market by highlighting its key differentiator: superior fabric quality. The challenge was to transform a functional benefit (“you don’t sweat”) into an emotionally resonant message that would feel native in social media feeds. At the same time, the content had to remain authentic, concise, and optimized for mobile-first platforms.

Brand Objectives:

The campaign sought to build awareness around Orielle’s Summer Collection, leveraging “discovery moment” content formats created by influencers who could deliver a genuine product experience. The primary goals were to: increase the brand’s visibility across social media, showcase the benefits of premium cotton in everyday scenarios, and drive interest toward the summer product bundles available on their online store.