Lente

Industry: Food & Beverage

Campaign type: Location-Based Experience

Content type: Instagram Reel

About:

Lente is a Bucharest-based restaurant brand that fuses global street food flavors with a contemporary, arts-driven dining environment. Located in a historic villa on Strada Dionisie Lupu, Lente is distinguished by its mural-covered walls, non-traditional layout, and community-focused vibe. It offers an unconventional setting for meals, work, or social gatherings, featuring a diverse menu of reinterpreted street food, including ramen, burgers, wok dishes, and wraps. Lente functions as more than a restaurant; it serves as a lifestyle venue designed for creative expression, informal interaction, and cultural immersion.

Challenges:

Lente must compete in a saturated urban dining market while maintaining a niche identity that appeals to a culturally engaged audience. Conveying its experiential dining value through short-form video content is complex, requiring clear visual storytelling of both its culinary offerings and artistic space. Influencers need to execute on-location content that captures Lente’s dual positioning food and art, while managing production constraints like lighting, sound, and indoor ambiance.

Brand Objectives:

Drive physical visits to Lente Lupu by promoting its dual appeal as both a food destination and creative urban venue. Increase local brand awareness and organic reach through high-quality influencer content that highlights the venue’s unique design, relaxed environment, and internationally inspired menu. Establish Lente as a preferred location for casual dining, creative working, and social meetups in Bucharest’s central district.

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Total Number Of Influencers Involved

147K

Total Community Dimension

32.3K

Total Views

32.3K

Reach(Unique views)

1.05K

Community engagement

2.5×

ROI