Faculty of Materials & Environmental Science
Industry: Education
Period: 2021
Campaign type: Sharing Insta stories
Content type: Images
About Faculty of Materials and Environmental Engineering:
Part of the prestigious Technical University in Cluj-Napoca, the Faculty of Materials and Environmental Engineering was established in 1990, under the name: Materials Science and Engineering, at the initiative of a team of teachers and researchers with consistent concerns and prestigious results in the field of materials engineering. Since 2011, the name of the Faculty is Materials and Environmental Engineering, a name that highlights the two areas of managed studies. Now, it is considered one of the best Faculties in these areas of expertise.
Challenges:
The main objective was to raise awareness about the Faculty’s courses among youngsters, aged 17-18, in order to prepare the next Admission session for new students. This category of audience is becoming more and more immune to traditional Ads in Social Media.
Brand Objectives:
The campaign was set for a specific region in Romania (N-V and Central) and encouraged youngsters to share with friends „Did you know” facts from Material Science and Environmental Engineering. The response was amazing and there was a lot of positive feedback regarding the quality of the content.
