Domeniile Băniei

Industry: Luxury Leather Goods / Fashion Accessories

Campaign type: Product & Service Promotion

Content type: Instagram Reel

About:

Domeniile Băniei (via WineOnTime) is a Romanian wine supplier and delivery service featuring domestic labels like Innocentia and Crama Noua. The platform offers curated wine selections, subscription models, and direct-to-door delivery across Romania. It blends boutique vineyard sourcing with e‑commerce ease, targeting consumers who value quality, accessibility, and wine discovery from home.

Challenges:

Balancing product storytelling (wine quality, tasting notes) with service messaging (delivery, subscriptions) in one video. Ensuring alcohol advertising compliance (if applicable) and careful phrasing. Presenting wine sensory qualities visually aroma, mouthfeel through video. Converting viewer interest into site subscriptions or orders.

Brand Objectives:

Spotlight the wines Innocentia and Crama Noua by emphasizing price-to-quality value and distinct flavor profiles. Promote the WineOnTime delivery service and subscription model as convenient, premium wine access. Drive traffic to wineontime.ro and encourage final purchases or subscription signups. Build brand awareness in wine consumers, positioning WineOnTime as a premium wine delivery solution.

4

Total Number Of Influencers Involved

188K

Total Community Dimension

14.3K

Total Views

14.3K

Reach(Unique views)

520

Community engagement

2.5×

ROI