Case study
Lubiclean
Contenido generado por el usuario desde una ubicación
- Industry
- Sports Maintenance
- Campaign type
- Product placement / Brand recognition
- Content type
- Instagram Reels
- 4Total number of influencers involved
- 26kTotal community dimension
- 15kTotal views
- 15kReach (unique views)
- 380Community engagement
- 2.5×ROI
About:
This brand offers a compact and practical cleaning and lubrication kit designed specifically for bicycles used in mountain biking (BTT), gravel, road, and urban riding. The kit includes a high-absorption chamois and a blister pack of mineral-based wax-type grease, making it ideal for quick and efficient bike maintenance after rides.
Challenges:
Educating users about the importance of regular maintenance after rides. Standing out in a competitive market for cycling maintenance products. Balancing lightweight portability with effective performance in their product design.
Brand Objectives:
Provide a lightweight and portable solution for cyclists to maintain their bikes on the go. Maximize riders’ time by allowing easy cleaning and lubrication after routes, especially using self-service car washes. Enhance the efficiency and convenience of post-ride bike care.
