Jay Bubble Tea

About:

Jay Bubble Tea is a modern bubble tea café brand with locations in Romanian cities such as Cluj‑Napoca and Alba Iulia. The brand offers a rotating menu of creative, flavor-forward drinks crafted with layered textures, fresh fruit, nut milks, and tapioca pearls. Jay Bubble Tea positions itself as youthful, visual, and trend-driven, blending aesthetic appeal with premium drink experiences. Its limited-edition seasonal releases reinforce a brand identity built around novelty, shareability, and flavor innovation.

Challenges:

Presenting four new bubble tea flavors in one video without overwhelming viewers. Balancing aesthetic, creative energy (vibe, transitions) with clarity in showing product layers, textures, and freshness. Filming on-site in bubble tea shops requires managing lighting, movement, and distractions. Converting visual curiosity into actual purchases during the limited edition run.

Brand Objectives:

Drive excitement and awareness for Jay Bubble Tea’s limited edition summer drinks across key cities. Showcase each flavor’s unique appeal to encourage trials by followers. Reinforce the Jay Bubble Tea brand as creative, youth-aligned, and trend-forward. Stimulate physical visits to bubble tea locations by turning trendy beverage content into a “must try before it’s gone” experience.