Case study
Gyros & Doner
Product Placement
- Industry
- Food & Beverage
- Campaign type
- Product Placement & Brand Awareness
- Content type
- TikTok videos
- 11Total number of influencers involved
- 94kTotal community dimension
- 47kTotal views
- 34kReach (unique views)
- 4.4kCommunity engagement
- 11Unique pieces of content generated (TikTok)
- 3.8×ROI
About:
Gyros & Doner Constanța is a restaurant in Constanța specializing in authentic Greek cuisine, offering dishes like gyros and doner. They focus on delivering high-quality, fresh, and traditionally made food, with an emphasis on handmade ingredients such as their in-house bread.
Challenges:
Attracting customers to their location to experience their food and atmosphere.
Differentiating themselves in a competitive market by highlighting unique aspects like handmade bread and generous portions.
Growing their visibility on social media by encouraging user-generated content and effective promotion strategies.
Brand Objectives:
Provide an authentic culinary experience through fresh ingredients and traditional recipes.
Build a strong connection with their community by showcasing their friendly atmosphere.
Increase their online presence through social media promotion and customer engagement.
