Videt

About:

Videt is a Romanian optical retailer specializing in prescription eyewear. It operates both online and via physical showroom locations in Bucharest, Cluj, Iași, Suceava, and Constanța. With a focus on accessible, diverse, and fashion-forward eyewear, Videt differentiates through inventory scale and experiential retail. The brand positions itself at the intersection of health, style, and sustainability through campaigns such as “Marea Reciclare la Ochelari.”

Challenges:

Low differentiation in a saturated optics market. Consumer skepticism toward promotions with perceived complexity. Need to drive physical showroom traffic in a digital-first category. Message complexity: multiple benefits (voucher tiers, free product, campaign limits) must be reduced to a single takeaway. Avoiding miscommunication of discount structure.

Brand Objectives:

Drive awareness and physical engagement for “Marea Reciclare la Ochelari.” Clarify campaign mechanism: exchange old glasses for instant vouchers and a free kit. Re-anchor Videt’s positioning as premium-accessible and eco-conscious. Reinforce physical presence and showroom scale. Convert eyewear recycling into transactional behavior. Eliminate friction in perceived value of campaign.