Cremino Gelato

About:

Gelateria Cremino is a Romanian artisan gelato shop based in Iași (Garden Palas Mall), offering high-quality gelato made with attention to texture, flavor, and ingredient authenticity. It promotes new dessert formats (such as the “Mikonos Bites”) while retaining core values around freshness, visual appeal, and an inviting on-site experience.

Challenges:

Launching a new dessert like Mikonos Bites means overcoming consumer inertia: you need to make a product people have never tried feel essential. The video must visually convey texture, flavor, and freshness in under 40 seconds. Filming in location demands control of lighting, sound, and environment to keep focus on the product. Influencer content must strike a balance between creativity and clarity so the new item doesn’t get lost behind theatrics.

Brand Objectives:

Create buzz around Mikonos Bites that pushes people to visit the Cremino location. Build desire by visually emphasizing ingredient quality, variety, and indulgence. Generate influencer content that boosts brand recognition for Cremino Gelato. Drive foot traffic by making the new dessert feel unmissable.