Case study
Tassei Sushi Robata
Product Feature Campaign
- Industry
- Food & Beverage
- Campaign type
- Product Feature Campaign
- Content type
- Instagram Reel
- 11Total number of influencers involved
- 83.9KTotal community dimension
- 33KTotal views
- 33KReach (unique views)
- 724Community engagement
- 3.8×ROI
About:
Tassei Sushi Robata is a premium Japanese dining destination in Timișoara, combining the precision of sushi craftsmanship with the bold flavors of robata (charcoal grilled) cuisine. Located on Strada Matei Corvin, the restaurant offers a curated menu featuring fresh sushi, grilled specialties, and signature Bento options served in an elegant, ambient setting. With a focus on high-quality ingredients, culinary technique, and an immersive dining experience, Tassei Sushi Robata positions itself as a top choice for both casual meals and special occasions in the city.
Challenges:
Standing out among numerous food offerings in Timișoara means the Bento needs to feel special, not just another lunch menu. Filming in‑restaurant demands coordination: lighting, sound, ambience, all must match the brand’s upscale sushi identity. Getting influencers to balance authenticity with brand messaging (mentioning hours, product, tags) in under a Reel’s runtime is another constraint.
Brand Objectives:
Drive awareness and trials of the Bento lunch option by showcasing its quality, presentation, and ambiance. Increase foot traffic to the restaurant during 12:00–17:00 on weekdays. Strengthen the brand image of Tassei Sushi Robata as a premium destination where menu items are crafted experiences, not just meals.