Case study
Crazy Bubble
Product Placement
- Industry
- Food & Beverage
- Campaign type
- Product Placement & Brand Awareness
- Content type
- TikTok videos
- 6Total number of influencers involved
- 400kTotal community dimension
- 82kTotal views
- 60kReach (unique views)
- 5.2kCommunity engagement
- 3.3×ROI
About:
Crazy Bubble is a dynamic and fast-growing bubble tea franchise brand, originally founded in Poland in 2012, driven by a passion for Asian flavors and authentic ingredients. With over 100 locations across Europe—including Poland, Romania, Montenegro, Lithuania, and Ireland—Crazy Bubble is known for its fresh tea, exotic flavors, and playful combinations like fruity mixes, milk-based drinks, and chewy tapioca pearls.
Challenges:
As an international franchise, Crazy Bubble faced the challenge of introducing a niche product like bubble tea to new markets with different consumer preferences. Additionally, maintaining consistency in ingredient quality and ensuring authentic taste across countries required building a reliable import and distribution chain. Educating local markets about bubble tea and creating excitement around the concept was also key to their growth.
Brand Objectives:
Expand its presence to every major city in Romania within the next 3 years. Maintain its position as the #1 bubble tea franchise in Europe by number of locations. Provide not just drinks but a fun, energetic, and high-quality brand experience.
