Case study
PizzaBaiaMare.ro
Product Experience / Delivery Highlight
- Industry
- Food & Beverage / Quick-Service Pizza Delivery
- Campaign type
- Product Experience / Delivery Highlight
- Content type
- Tiktok Video
- 2Total number of influencers involved
- 130KTotal community dimension
- 10.9KTotal views
- 8.01KReach (unique views)
- 490Community engagement
- 2.5×ROI
About:
PizzaBaiaMare.ro is a local pizzeria offering delivery services with a focus on freshness, quality ingredients, and customer convenience. It combines fast delivery, to‑go preparation, and community presence in Baia Mare to serve those seeking reliable, delicious pizza in their area.
Challenges:
Presenting the freshness, ingredients, and speed of delivery convincingly through a short video. Balancing showing the product and the service (delivery) in one narrative without losing focus. Filming on location involves lighting and background control while making it feel natural. Converting visual interest into actual orders in Baia Mare region.
Brand Objectives:
Position PizzaBaiaMare.ro as the preferred delivery option in Baia Mare by demonstrating quality, freshness, and fast delivery. Showcase the product experience—from order to bite—to build trust. Highlight advantages: hot pizza at destination, quality ingredients, local sourcing. Drive new orders via increased interest and visibility.