Travel Free

Industry: Travel Retail / Duty-Free

Campaign type: Reetail Activation

Content type: Instagram Reel

About:

Travel FREE România is part of Europe’s leading border retail network, Travel FREE, the No. 1 Bordershop in Europe. With 20 stores strategically located at Romania’s borders, ports, and free zones, the brand provides exclusive access to international products at competitive prices. Its portfolio spans beauty, fashion accessories, beverages, and confectionery, offering both mainstream and travel-exclusive editions.

Founded on the promise of premium, duty-free shopping accessible to travelers and locals alike, Travel FREE România combines global brands with a unique in-store experience focused on exclusivity, savings, and convenience.

Challenges:

Translating in-store excitement into digital engagement. Filming within a retail environment without breaking brand compliance (avoiding restricted brands). Balancing lifestyle authenticity with promotional clarity. Ensuring awareness of the Exclusive CLUBCard requirement for discounts while maintaining general appeal. Driving foot traffic rather than online engagement.

Brand Objectives:

Promote Travel FREE’s 18-year anniversary and its 18% discount campaign across key product categories (Beauty, Guess, Beverages, Confectionery). Increase store visits and CLUBCard registrations by showcasing real shopping experiences and visible product discounts. Reinforce Travel FREE’s position as Europe’s leading bordershop brand in Romania through premium visual storytelling and event coverage from Travel FREE Plaza Constanța. Build excitement and urgency by emphasizing campaign dates and limited-time offers.

5

Total Number Of Influencers Involved

51.5K

Total Community Dimension

52.9K

Total Views

52.9K

Reach(Unique views)

1.12K

Community engagement

2.5×

ROI