MOL GROUP
Industry: Integrated oil and gas
Period: February 2022
Campaign type: Awareness
Content type: Insta Stories
About MOL Group:
MOL Group is an integrated, international oil and gas company, headquartered in Budapest, Hungary. It is active in over 30 countries with a dynamic international workforce of 25,000 people and a track record of more than 100 years in the industry.
Challenges:
Promoting the company’s products and the services offered by the Fresh Corner found in each gas station among young consumers (20-30 yo).
Brand Objectives:
Increasing online awareness and attracting new customers among the young generation by promoting the Fresh Corner products.
Total number of influencers involved
100
Total Community Dimension
>
100
k
Organic impact
>
1
k
Community Engagement
>
1
k
Unique pieces of content generated (Instagram posts & stories )
>
100
