Case study
Safe Vibes Only
Awareness & Educational Campaign
- Industry
- Safety Products / Personal Security
- Campaign type
- Awareness & Educational Campaign
- Content type
- Tiktok Videos
- 6Total number of influencers involved
- 117KTotal community dimension
- 61.5KTotal views
- 45.1KReach (unique views)
- 3.21KCommunity engagement
- 3.3×ROI
About:
Safe Vibes Only is a company focused on personal safety in nightlife, developing tools and products (e.g. drink test kits, safety bracelets) to help prevent drink spiking. Its mission is to enable people to enjoy social life while being better protected. The brand combines preventive technology with public education to shift norms around safety in party and festival contexts.
Challenges:
Navigating a sensitive subject matter (drink spiking) without triggering fear or backlash. Ensuring information is accurate, non‑alarmist, and actionable. Making the message engaging in TikTok format while maintaining clarity and respect. Influencer content must be responsible, not sensational, to preserve trust.
Brand Objectives:
Raise awareness about the risks of drink spiking and promote Safe Vibes Only’s preventive tools (test kits, bracelets). Position Safe Vibes Only as a credible, caring authority in nightlife safety. Encourage audience discussion and sharing of safety knowledge. Drive interest in adopting Safe Vibes Only solutions in social settings and festivals.