Industry: Music Festival

Period: April 2022

Campaign type: Awareness

Content type: Instagram and TikTok stories & videos

About Untold:

UNTOLD Festival is the largest electronic music festival held in Romania, taking place in Cluj-Napoca at the Cluj Arena with over 370K attendees.


Finding new ways of promoting the artist line-up announced at UNTOLD Festival and adding new channels to traditional online and offline advertising.

Brand Objectives:

Generate awareness around the artists announced at UNTOLD and increase ticket sales.

Total number of influencers involved
> 10 M
Total Community Dimension
> 1 M
Organic impact
> 100 k
Community Engagement
> 10 k
Unique pieces of content generated (Instagram posts & stories and TikTok videos)


“FameUp is just perfect for us. It allows us to work with more local influencers than ever before. It helps us tease the story to the public, create build up and engage with people so they start talking about the magic world of Untold"
Paula Furir
Marketing Manager @ Untold