Industry: Music Festival
Period: April 2022
Campaign type: Awareness
Content type: Instagram and TikTok stories & videos
UNTOLD Festival is the largest electronic music festival held in Romania, taking place in Cluj-Napoca at the Cluj Arena with over 370K attendees.
Finding new ways of promoting the artist line-up announced at UNTOLD Festival and adding new channels to traditional online and offline advertising.
Generate awareness around the artists announced at UNTOLD and increase ticket sales.