Urinal
Industry: Nutraceuticals / Women’s Health
Campaign type: Lifestyle Integration
Content type: Tiktok Videos
About:
Urinal Akut is a dietary supplement positioned as a fast-acting, natural solution for managing early symptoms of urinary discomfort. The brand promotes urinary wellness through prevention and quick action, using cranberry extract and other plant-based ingredients. It targets women prone to recurring urinary tract issues, offering comfort and safety without medical claims or drug positioning.
Challenges:
High sensitivity of the topic in public conversation. Mistrust toward over-the-counter supplements. Risk of confusion between medical treatment and lifestyle product. Over-commercialization potential in influencer marketing. Compliance with regulatory frameworks on health-related messaging.
Brand Objectives:
Normalize discussion around urinary health in a lifestyle context. Establish Urinal Akut as a go-to, non-medical solution for early symptom management. Encourage routine, proactive usage through micro-moments of lifestyle alignment. Drive product visibility via relatable scenarios and authentic testimonials. Cement product trust by emphasizing safety, natural composition, and daily utility.
35
Total Number Of Influencers Involved
957K
Total Community Dimension
99K
Total Views
72.6K
Reach(Unique views)
6.35K
Community engagement
Urinal
Industry: Nutraceuticals / Women’s Health
Campaign type: Lifestyle Integration
Content type: Tiktok Videos
35
Total Number Of Influencers Involved
957K
Total Community Dimension
99K
Total Views
72.6K
Reach (Unique Views)
6.35K
Community Engagement
About:
Urinal Akut is a dietary supplement positioned as a fast-acting, natural solution for managing early symptoms of urinary discomfort. The brand promotes urinary wellness through prevention and quick action, using cranberry extract and other plant-based ingredients. It targets women prone to recurring urinary tract issues, offering comfort and safety without medical claims or drug positioning.
Challenges:
High sensitivity of the topic in public conversation. Mistrust toward over-the-counter supplements. Risk of confusion between medical treatment and lifestyle product. Over-commercialization potential in influencer marketing. Compliance with regulatory frameworks on health-related messaging.
Brand Objectives:
Normalize discussion around urinary health in a lifestyle context. Establish Urinal Akut as a go-to, non-medical solution for early symptom management. Encourage routine, proactive usage through micro-moments of lifestyle alignment. Drive product visibility via relatable scenarios and authentic testimonials. Cement product trust by emphasizing safety, natural composition, and daily utility.
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