TONITTO
Industry: Frozen Desserts/ Ice Cream
Campaign type: Brand Awareness
Content type: Instagram Reel
About:
Tonitto is a Romanian brand specializing in “functional” ice cream, with Italian roots and modern product innovation. Its portfolio includes variants such as sugar‑free, high‑protein, yogurt‑based and sorbet options. Tonitto positions itself at the intersection of taste and health, delivering indulgent flavor with mindful ingredients. With a focus on domestic production and retail presence in major supermarkets, Tonitto blends Italian dessert tradition with Romanian sensibility for clean, purposeful eating.
Challenges:
Demonstrating authenticity when promoting a “functional ice cream” brand risks sounding clinical rather than indulgent. Conveying flavor, texture, and “feel good” benefits (no sugar, protein, yogurt, etc.) in a short video without overselling. Filming setups must balance presentation of the product and intimate, homely moments without appearing staged. Converting visual appeal into actual sales from supermarkets and website visits.
Brand Objectives:
Position Tonitto as Romania’s top functional ice cream brand with real-world appeal. Showcase product variants (no sugar, protein, yogurt, sorbet) in everyday indulgence settings to bridge health and pleasure. Amplify visibility of the “Dolce Vita acasă” concept that ice cream can be a refined home ritual. Drive traffic to the campaign page and brand site, and encourage trial via visibility in retail chains. Build emotional connection via authentic influencer content that frames the product as aspirational yet accessible.
6
Total Number Of Influencers Involved
87.2K
Total Community Dimension
113K
Total Views
113K
Reach(Unique views)
536
Community engagement
TONITTO
Industry: Frozen Desserts/ Ice Cream
Campaign type: Brand Awareness
Content type: Instagram Reel
6
Total Number Of Influencers Involved
87.2K
Total Community Dimension
113K
Total Views
113K
Reach (Unique Views)
536
Community Engagement
About:
Tonitto is a Romanian brand specializing in “functional” ice cream, with Italian roots and modern product innovation. Its portfolio includes variants such as sugar‑free, high‑protein, yogurt‑based and sorbet options. Tonitto positions itself at the intersection of taste and health, delivering indulgent flavor with mindful ingredients. With a focus on domestic production and retail presence in major supermarkets, Tonitto blends Italian dessert tradition with Romanian sensibility for clean, purposeful eating.
Challenges:
Demonstrating authenticity when promoting a “functional ice cream” brand risks sounding clinical rather than indulgent. Conveying flavor, texture, and “feel good” benefits (no sugar, protein, yogurt, etc.) in a short video without overselling. Filming setups must balance presentation of the product and intimate, homely moments without appearing staged. Converting visual appeal into actual sales from supermarkets and website visits.
Brand Objectives:
Position Tonitto as Romania’s top functional ice cream brand with real-world appeal. Showcase product variants (no sugar, protein, yogurt, sorbet) in everyday indulgence settings to bridge health and pleasure. Amplify visibility of the “Dolce Vita acasă” concept that ice cream can be a refined home ritual. Drive traffic to the campaign page and brand site, and encourage trial via visibility in retail chains. Build emotional connection via authentic influencer content that frames the product as aspirational yet accessible.
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