Aida Gelato
Industry: Artisanal ice cream / Dessert
Campaign type: Product Promotion
Content type: Tiktok Video
About:
Aida Gelato is a Constanța-based gelateria known for crafting authentic Italian gelato made in small batches with premium ingredients.Its offerings include classic and seasonal gelato flavors, alongside cakes, coffee, and desserts, all prepared in house with care and attention to ingredient quality.Located on Aleea Caprioarei, Aida strives to provide a cozy local destination where customers can taste, smell, and experience gelato made fresh daily.
Challenges:
Capturing attention on TikTok’s saturated and fast-paced feed with content that balances humor and clear brand visibility. The primary difficulty lies in standing out among comedic creators while ensuring the Aida brand and its gelato offerings remain memorable. Additionally, the content must resonate across age groups while remaining visually appealing and aligned with the brand’s premium identity.
Brand Objectives:
Increase awareness of Aida Gelato’s Constanța location and dessert variety by embedding the brand in entertaining and relatable TikTok content. Drive foot traffic and user engagement through videos that are humorous enough to encourage shares, yet visually rich to induce cravings. Ensure each video subtly reinforces brand recognition through visible product placement and clear branding.
4
Total Number Of Influencers Involved
23.7K
Total Community Dimension
70.3K
Total Views
51.5K
Reach(Unique views)
1.57K
Community engagement
Aida Gelato
Industry: Artisanal ice cream / Dessert
Campaign type: Product Promotion
Content type: Tiktok Video
4
Total Number Of Influencers Involved
23.7K
Total Community Dimension
70.3K
Total Views
51.5K
Reach (Unique Views)
1.57K
Community Engagement
About:
Aida Gelato is a Constanța-based gelateria known for crafting authentic Italian gelato made in small batches with premium ingredients.Its offerings include classic and seasonal gelato flavors, alongside cakes, coffee, and desserts, all prepared in house with care and attention to ingredient quality.Located on Aleea Caprioarei, Aida strives to provide a cozy local destination where customers can taste, smell, and experience gelato made fresh daily.
Challenges:
Capturing attention on TikTok’s saturated and fast-paced feed with content that balances humor and clear brand visibility. The primary difficulty lies in standing out among comedic creators while ensuring the Aida brand and its gelato offerings remain memorable. Additionally, the content must resonate across age groups while remaining visually appealing and aligned with the brand’s premium identity.
Brand Objectives:
Increase awareness of Aida Gelato’s Constanța location and dessert variety by embedding the brand in entertaining and relatable TikTok content. Drive foot traffic and user engagement through videos that are humorous enough to encourage shares, yet visually rich to induce cravings. Ensure each video subtly reinforces brand recognition through visible product placement and clear branding.
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