Unilever

Industry: Food & Beverage

Period: August 2024

Campaign type: Promotional/Contest Marketing

Content type:TikToks

About:

Unilever is a leading global consumer goods company, renowned for its diverse portfolio of brands across food, beverages, cleaning products, beauty, and personal care. With iconic brands like Dove and Ben & Jerry's, Unilever is committed to delivering high-quality products while driving sustainability and social responsibility. The company focuses on improving the everyday lives of consumers around the world through innovation and a strong commitment to environmental and social initiatives.

Challenges:

Managing pre-approval process, ensuring accurate representation of prizes and product, and encouraging participation in the contest.

Brand Objectives:

Drive participation in the promotion, boost sales of Algida and Betty Ice products, and enhance brand visibility through user-generated content.

TOTAL NUMBER OF INFLUENCERS INVOLVED
0
TOTAL COMMUNITY DIMENSION
10 M
ORGANIC IMPACT
> M
COMMUNITY ENGAGEMENT
> 0 k
UNIQUE PIECES OF CONTENT GENERATED (INSTAGRAM Reels and TikToks)
0