Unilever

Industry: Food & Beverage
Period: August 2024
Campaign type: Promotional/Contest Marketing
Content type:TikToks

About:

Unilever is a leading global consumer goods company, renowned for its diverse portfolio of brands across food, beverages, cleaning products, beauty, and personal care. With iconic brands like Dove and Ben & Jerry’s, Unilever is committed to delivering high-quality products while driving sustainability and social responsibility. The company focuses on improving the everyday lives of consumers around the world through innovation and a strong commitment to environmental and social initiatives.

Challenges:

Managing pre-approval process, ensuring accurate representation of prizes and product, and encouraging participation in the contest.

Brand Objectives:

Drive participation in the promotion, boost sales of Algida and Betty Ice products, and enhance brand visibility through user-generated content.

Reach thousands of
micro influencers in minutes

Reach thousands
of micro influencers
in minutes.

Get results in 24 hours with the support of thousands of micro influencers, with a level of organic reach and engagement that generates conversations on social networks.

21

Total Number Of Influencers Involved

10 M

Total Community Dimension

>1M

Organic Impact

>56k

Interactions

21

Unique pieces of content generated (Instagram posts & stories )

Unilever

Industry: Food & Beverage
Period: August 2024
Campaign type:Promotional/Contest Marketing
Content type: TikToks

21

Total Number Of Influencers Involved

10 M

Total Community Dimension

> 1 M

Organic Impact

> 56 k

Interactions

21

Unique pieces of content generated (Instagram posts & stories )

Reach thousands of
micro influencers in minutes

Reach thousands
of micro influencers
in minutes.

Get results in 24 hours with the support of thousands of micro influencers, with a level of organic reach and engagement that generates conversations on social networks.

About:

Challenges:

Managing pre-approval process, ensuring accurate representation of prizes and product, and encouraging participation in the contest.

Brand Objectives:

Drive participation in the promotion, boost sales of Algida and Betty Ice products, and enhance brand visibility through user-generated content.

Reach thousands of
micro influencers in minutes

Reach thousands
of micro influencers
in minutes.

Get results in 24 hours with the support of thousands of micro influencers, with a level of organic reach and engagement that generates conversations on social networks.