Costa Oil
Industry: Automotive Services / Quick-lube and Oil Change
Campaign type: Footfall Activation
Content type: Tiktok Videos
About:
Costa Oil (Hixson) is a fast-lube automotive service location built around a “stay in your car” oil change model. The business competes on speed, operational consistency, and a no-pressure service experience, aiming to remove the usual friction of vehicle maintenance by making it quick, predictable, and easy for local drivers.
Challenges:
Oil changes are low-interest and highly commoditized, so the content has to make the experience feel meaningfully different without leaning on price claims. The proof point is operational, not emotional: showing the process, the timing, and the “no upsell” experience in a way that feels credible on TikTok. Filming on-site also adds constraints around privacy, signage, and avoiding customer or staff identifiable details while still capturing a clean, professional environment.
Brand Objectives:
Increase local awareness and consideration by demonstrating the core advantage in a single viewing: a complete oil change experience that’s fast, simple, and frictionless. Establish trust by highlighting the no-appointment convenience, clean facility, and the absence of upselling as part of the customer experience. Convert attention into store visits by anchoring the message to the specific Hixson location and presenting the service as the default choice for drivers who want maintenance handled quickly and professionally.
1
Total Number Of Influencers Involved
11.5K
Total Community Dimension
1.2K
Total Views
1.5K
Reach(Unique views)
350
Community engagement
2.5x
ROI
Costa Oil
Industry: Automotive Services / Quick-lube and Oil Change
Campaign type: Footfall Activation
Content type: Tiktok Videos
1
Total Number Of Influencers Involved
11.5K
Total Community Dimension
1.2K
Total Views
1.5K
Reach (Unique Views)
350
Community Engagement
2.5x
ROI
About:
Costa Oil (Hixson) is a fast-lube automotive service location built around a “stay in your car” oil change model. The business competes on speed, operational consistency, and a no-pressure service experience, aiming to remove the usual friction of vehicle maintenance by making it quick, predictable, and easy for local drivers.
Challenges:
Oil changes are low-interest and highly commoditized, so the content has to make the experience feel meaningfully different without leaning on price claims. The proof point is operational, not emotional: showing the process, the timing, and the “no upsell” experience in a way that feels credible on TikTok. Filming on-site also adds constraints around privacy, signage, and avoiding customer or staff identifiable details while still capturing a clean, professional environment.
Brand Objectives:
Increase local awareness and consideration by demonstrating the core advantage in a single viewing: a complete oil change experience that’s fast, simple, and frictionless. Establish trust by highlighting the no-appointment convenience, clean facility, and the absence of upselling as part of the customer experience. Convert attention into store visits by anchoring the message to the specific Hixson location and presenting the service as the default choice for drivers who want maintenance handled quickly and professionally.
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