Statia Romana 37

About:

Stația Romană 37 is a fast-casual concept positioned as “fast food, rebuilt” around oven-based cooking and in-house preparation. The menu promise is process-led: no frying oils, sauces produced internally, oven-baked potatoes instead of fries, and chicken and beef cooked daily in the morning. The brand angle is “quick meal” without the usual fast-food production shortcuts, delivered in a central, design-forward location.

Challenges:

This is a pre-opening campaign, so there is limited proof-of-experience: the content must sell the idea and the space without relying on full menu reveals or social proof. The brief requires preserving mystery while still communicating clear differentiators, which narrows what can be shown on camera. Credibility depends on clean location footage, controlled framing, and consistent repetition of the operational claims (no oil, sauces made in-house, baked potatoes, daily oven-cooked meats) without drifting into exaggerated health claims. Logistics add friction: on-site filming, following instructions given at arrival, and pre-approval before posting.

Brand Objectives:

Build local awareness ahead of the 1 October opening and associate the brand with “fast food done differently” through a short, high-clarity TikTok teaser. Anchor recall on four concrete product/process differentiators (no oil frying, sauces made in-house, oven-baked potatoes, daily oven-prepped chicken and beef). Drive intent to visit by locking in the opening date and the exact address (Bulevardul Dacia 37) and by showcasing the venue’s look and readiness-to-open energy rather than complete dishes. Ensure message accuracy and brand safety through the pre-approval workflow and on-location compliance.