Posca

Industry: Arts and crafts supplies

Campaign type: Sweepstakes promotion

Content type: Tiktok Videos

About:

POSCA is a creative tools brand built around paint markers engineered to work across surfaces, enabling fast, clean, high-control DIY and art outcomes without specialized setup. The brand’s value is versatility plus immediacy: one tool spans paper, plastic, glass, wood, textiles, and more, turning “idea to finished object” into a short, repeatable workflow. This campaign adds a behavioral layer by tying purchase to a raffle entry system, moving POSCA from “nice-to-have art supply” to “buy, use, create, register” habit.

Challenges:

The content must do two jobs in one short TikTok: prove real product performance on multiple surfaces and communicate the raffle mechanism without confusion. The risk is over-indexing on the art demo and under-delivering the entry steps, or doing the opposite and producing an ad-like explainer with no creative proof. The registration flow is also a friction point; the video has to show it as simple and legitimate without implying the creator purchased the product or making financial promises. Visual clarity matters: markers, color payoff, and surface results must read instantly, and the raffle callout must be unmissable on-screen.

Brand Objectives:

Increase awareness for POSCA markers by demonstrating high-impact use cases across diverse surfaces and project types, positioning the product as a single-tool solution for DIY and creative expression. Drive contest participation by clearly communicating the raffle workflow and directing traffic to the entry site, reinforcing that purchase plus receipt upload is the path to prizes. Generate credible, repeatable UGC formats, quick surface-switch demos, mini-project builds, before/after transformations, that can be reused to sustain top-of-funnel demand while converting attention into registrations.

16

Total Number Of Influencers Involved

818K

Total Community Dimension

384K

Total Views

282K

Reach(Unique views)

4.82K

Community engagement

3.8x

ROI