GOPACK Shaorma

Industry: Packaged Foods/ Frozen ready-to-cook/ Ready-to-heat proteins

Campaign type: Retail Seeding

Content type: Tiktok Videos

About:

GOPACK Shaorma is a packaged food brand built around a single, high-utility proposition: restaurant-style shawarma meat made for home assembly without the usual cooking time or prep complexity. The product is positioned as a convenience shortcut that preserves the core payoff: shawarma flavor and texture, by selling pre-cooked, sliced, frozen chicken-thigh shawarma meat in retail-ready packaging for repeatable, fast meals.

Challenges:

The content has to prove taste and convenience without leaning on price, promos, or exaggerated claims, which means the “why it’s different” must land visually and quickly. The USP is specific (pre-cooked, sliced, frozen, chicken thigh only), but TikTok pacing can easily reduce this to generic “frozen meat” if the packaging, texture, and prep sequence are not shown clearly. Retail availability is a key driver, yet naming the retailer must stay informational rather than salesy, and the creator must avoid cluttered or unhygienic cooking visuals that erode trust in a food category.

Brand Objectives:

Make the product instantly legible as a meal solution: authentic shawarma meat in minutes, suitable for home plates, wraps, and on-the-go builds. Establish differentiators that justify trial and repeat purchase by anchoring “chicken thigh only,” “pre-cooked and sliced,” and “frozen for long shelf life” as quality and practicality signals. Convert awareness into store-level intent by linking the product to broad retail availability, while using an unboxing-to-prep-to-plated flow to reduce skepticism and make the experience feel replicable.

6

Total Number Of Influencers Involved

932.7K

Total Community Dimension

117.9K

Total Views

117.9K

Reach(Unique views)

83.9K

Community engagement

3.3x

ROI