Lacmi
Industry: Chocolate Snacks /FMCG confectionery
Campaign type: Sweepstakes Activation
Content type: Tiktok Videos
About:
Lacmi is a mass-market chocolate brand built for broad availability and impulse purchase, competing on taste familiarity, easy access, and repeat buying frequency. The brand’s growth lever is not education-heavy product storytelling; it is distribution reach plus simple promotional mechanics that convert a low-cost purchase into a high-perceived upside.
Challenges:
The campaign’s success depends on operational clarity, not creativity. The mechanism has multiple failure points that kill conversion: incorrect pronunciation, incorrect on-screen formatting, or a missing WhatsApp number, plus confusion between daily prizes and the final grand prize. The creative also has strict category hygiene requirements: no competing products in frame, no associations with alcohol, cigarettes, drugs, or politics, and no implied endorsement by proximity. Because entry is via WhatsApp and receipt-based, the content must feel legitimate and procedural rather than “too good to be true,” while still staying fast enough for TikTok retention.
Brand Objectives:
Convert attention into verified entries by making the flow cognitively effortless: buy any Lacmi chocolate, keep the receipt, send “LACMI” to 0774.013.120, and stay eligible for daily mini-fridge wins plus the final 15,000 RON prize through the campaign end date of 14 November 2025. Increase purchase frequency by normalizing repeat entries, framing each receipt as another attempt without pushing exaggerated odds. Expand reach beyond urban supermarket shoppers by explicitly positioning availability as ubiquitous across large retailers, small neighborhood shops, and rural stores, so the offer reads as accessible rather than location-gated. Maintain clean brand attribution by keeping Lacmi as the only chocolate brand visible and verbally anchored throughout the video.
9
Total Number Of Influencers Involved
154.3K
Total Community Dimension
29.6K
Total Views
29.6K
Reach(Unique views)
10.6K
Community engagement
3.3x
ROI
Lacmi
Industry: Chocolate Snacks /FMCG confectionery
Campaign type: Sweepstakes Activation
Content type: Tiktok Videos
9
Total Number Of Influencers Involved
154.3K
Total Community Dimension
29.6K
Total Views
29.6K
Reach (Unique Views)
10.6K
Community Engagement
3.3x
ROI
About:
Lacmi is a mass-market chocolate brand built for broad availability and impulse purchase, competing on taste familiarity, easy access, and repeat buying frequency. The brand’s growth lever is not education-heavy product storytelling; it is distribution reach plus simple promotional mechanics that convert a low-cost purchase into a high-perceived upside.
Challenges:
The campaign’s success depends on operational clarity, not creativity. The mechanism has multiple failure points that kill conversion: incorrect pronunciation, incorrect on-screen formatting, or a missing WhatsApp number, plus confusion between daily prizes and the final grand prize. The creative also has strict category hygiene requirements: no competing products in frame, no associations with alcohol, cigarettes, drugs, or politics, and no implied endorsement by proximity. Because entry is via WhatsApp and receipt-based, the content must feel legitimate and procedural rather than “too good to be true,” while still staying fast enough for TikTok retention.
Brand Objectives:
Convert attention into verified entries by making the flow cognitively effortless: buy any Lacmi chocolate, keep the receipt, send “LACMI” to 0774.013.120, and stay eligible for daily mini-fridge wins plus the final 15,000 RON prize through the campaign end date of 14 November 2025. Increase purchase frequency by normalizing repeat entries, framing each receipt as another attempt without pushing exaggerated odds. Expand reach beyond urban supermarket shoppers by explicitly positioning availability as ubiquitous across large retailers, small neighborhood shops, and rural stores, so the offer reads as accessible rather than location-gated. Maintain clean brand attribution by keeping Lacmi as the only chocolate brand visible and verbally anchored throughout the video.
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