Lucas Bites
Industry: Baking and Dessert Mixes / Packaged Food
Campaign type: Retail Trial
Content type: Tiktok Videos
About:
Lucas Bites is a better-for-you baking and dessert mix brand positioned around convenience without sacrificing ingredient quality. The product line targets modern households that want fast, repeatable results in home cooking, using simplified mixes that reduce prep friction while still presenting as a “cleaner” everyday option.
Challenges:
The category is crowded and routinely overclaims “healthy,” so the content must earn credibility through visible proof: the box, the mix, the steps, and the final texture. The message has to balance “easy” and “better ingredients” without drifting into unsupported nutrition or health claims. Because the creator purchases the product, the video must also make availability feel real and straightforward while staying compliant with pre-approval, correct account mention, and clear product identification (Mix for Pancakes Classic or Buttermilk).
Brand Objectives:
Create product awareness and first-trial intent by showing a complete, low-effort pancake workflow using Lucas Bites Mix for Pancakes (Classic or Buttermilk). Anchor differentiation in two points viewers can verify instantly: fast prep and ingredient positioning, reinforced by appetizing final visuals that make the outcome feel achievable at home. Expand distribution awareness by naming key retail channels, framing the purchase-and-make flow as an easy repeat habit for families and routine meal moments.
44
Total Number Of Influencers Involved
1.1M
Total Community Dimension
1.5M
Total Views
1.5M
Reach(Unique views)
11.5K
Community engagement
5.1x
ROI
Lucas Bites
Industry: Baking and Dessert Mixes / Packaged Food
Campaign type: Retail Trial
Content type: Tiktok Videos
44
Total Number Of Influencers Involved
1.1M
Total Community Dimension
1.5M
Total Views
1.5M
Reach (Unique Views)
11.5K
Community Engagement
5.1x
ROI
About:
Lucas Bites is a better-for-you baking and dessert mix brand positioned around convenience without sacrificing ingredient quality. The product line targets modern households that want fast, repeatable results in home cooking, using simplified mixes that reduce prep friction while still presenting as a “cleaner” everyday option.
Challenges:
The category is crowded and routinely overclaims “healthy,” so the content must earn credibility through visible proof: the box, the mix, the steps, and the final texture. The message has to balance “easy” and “better ingredients” without drifting into unsupported nutrition or health claims. Because the creator purchases the product, the video must also make availability feel real and straightforward while staying compliant with pre-approval, correct account mention, and clear product identification (Mix for Pancakes Classic or Buttermilk).
Brand Objectives:
Create product awareness and first-trial intent by showing a complete, low-effort pancake workflow using Lucas Bites Mix for Pancakes (Classic or Buttermilk). Anchor differentiation in two points viewers can verify instantly: fast prep and ingredient positioning, reinforced by appetizing final visuals that make the outcome feel achievable at home. Expand distribution awareness by naming key retail channels, framing the purchase-and-make flow as an easy repeat habit for families and routine meal moments.
Discover More Case Studies
Check out some successful campaigns and get inspired on how to increase your brand awareness and sales.
