Avenida
Industry: Hospitality and Food Service
Campaign type: Local Footfall
Content type: Tiktok Videos
About:
Avenida Restaurant is a dine-in concept built around authentic Filipino food with Asian fusion influences, designed as much for the atmosphere as the menu. The brand sells a complete night-out package: bold flavors, generous portions, and a tropical, high-energy setting that suits groups, celebrations, and repeat casual visits. The business model is straightforward local demand capture: convert nearby diners through memorable in-store experience, then reinforce with short-form social proof that makes the food and vibe feel immediately “worth the trip.”
Challenges:
Restaurant content fails when it becomes generic food footage with no context, so the video has to prove three things fast: the setting is distinct, the dishes look and taste distinctive, and the visit feels high value without turning into a price pitch. On-site filming adds operational friction, lighting noise crowd movement and timing all affect clarity, and the creator must capture “busy energy” without compromising other guests. The brief also demands discipline: no competitor mentions, no discount promises, and value has to be communicated through reaction and portion-to-quality perception rather than explicit cost breakdown.
Brand Objectives:
Increase local awareness and preference by positioning Avenida as the go-to Filipino and Asian fusion dining experience in San Mateo, anchored by a tropical ambience that reads instantly on TikTok. Translate the in-restaurant experience into conversion cues: multiple menu items shown in close-up, real tasting reactions, and clear signals that the place works for families and celebrations. Build value perception through visual proof of generous portions, plating, and satisfaction, shaping “affordable for what you get” as a takeaway without price narration. Drive measurable foot traffic by turning the visit into high-trust UGC that reduces decision friction for first-time diners and makes the restaurant feel like an obvious weekend or group choice.
3
Total Number Of Influencers Involved
18.4K
Total Community Dimension
35.7K
Total Views
26.6K
Reach(Unique views)
744
Community engagement
2.5x
ROI
Avenida
Industry: Hospitality and Food Service
Campaign type: Local Footfall
Content type: Tiktok Videos
3
Total Number Of Influencers Involved
18.4K
Total Community Dimension
35.7K
Total Views
26.6K
Reach (Unique Views)
744
Community Engagement
2.5x
ROI
About:
Avenida Restaurant is a dine-in concept built around authentic Filipino food with Asian fusion influences, designed as much for the atmosphere as the menu. The brand sells a complete night-out package: bold flavors, generous portions, and a tropical, high-energy setting that suits groups, celebrations, and repeat casual visits. The business model is straightforward local demand capture: convert nearby diners through memorable in-store experience, then reinforce with short-form social proof that makes the food and vibe feel immediately “worth the trip.”
Challenges:
Restaurant content fails when it becomes generic food footage with no context, so the video has to prove three things fast: the setting is distinct, the dishes look and taste distinctive, and the visit feels high value without turning into a price pitch. On-site filming adds operational friction, lighting noise crowd movement and timing all affect clarity, and the creator must capture “busy energy” without compromising other guests. The brief also demands discipline: no competitor mentions, no discount promises, and value has to be communicated through reaction and portion-to-quality perception rather than explicit cost breakdown.
Brand Objectives:
Increase local awareness and preference by positioning Avenida as the go-to Filipino and Asian fusion dining experience in San Mateo, anchored by a tropical ambience that reads instantly on TikTok. Translate the in-restaurant experience into conversion cues: multiple menu items shown in close-up, real tasting reactions, and clear signals that the place works for families and celebrations. Build value perception through visual proof of generous portions, plating, and satisfaction, shaping “affordable for what you get” as a takeaway without price narration. Drive measurable foot traffic by turning the visit into high-trust UGC that reduces decision friction for first-time diners and makes the restaurant feel like an obvious weekend or group choice.
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