Lubiclean

Industry: Sports Maintenance
Campaign type: Product placement / Brand recognition
Content type: Instagram Reels

About:

This brand offers a compact and practical cleaning and lubrication kit designed specifically for bicycles used in mountain biking (BTT), gravel, road, and urban riding. The kit includes a high-absorption chamois and a blister pack of mineral-based wax-type grease, making it ideal for quick and efficient bike maintenance after rides.

Challenges:

Educating users about the importance of regular maintenance after rides. Standing out in a competitive market for cycling maintenance products. Balancing lightweight portability with effective performance in their product design.

Brand Objectives:

Provide a lightweight and portable solution for cyclists to maintain their bikes on the go. Maximize riders’ time by allowing easy cleaning and lubrication after routes, especially using self-service car washes. Enhance the efficiency and convenience of post-ride bike care.

4

Total number of influencers involved

25.807

Total Community Dimension

15.025

Total views

15.025

Reach (unique views)

380

Community engagement

Lubiclean

Industry: Sports Maintenance
Campaign type: Product placement / Brand recognition
Content type: Instagram Reels

4

Total number of influencers involved

25.807

Total Community Dimension

15.025

Total views

 

15.025

Reach (unique views)

 

380

Community engagement

About:

This brand offers a compact and practical cleaning and lubrication kit designed specifically for bicycles used in mountain biking (BTT), gravel, road, and urban riding. The kit includes a high-absorption chamois and a blister pack of mineral-based wax-type grease, making it ideal for quick and efficient bike maintenance after rides.

Challenges:

Educating users about the importance of regular maintenance after rides. Standing out in a competitive market for cycling maintenance products. Balancing lightweight portability with effective performance in their product design.

Brand Objectives:

Provide a lightweight and portable solution for cyclists to maintain their bikes on the go. Maximize riders’ time by allowing easy cleaning and lubrication after routes, especially using self-service car washes. Enhance the efficiency and convenience of post-ride bike care.

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