Posca
Industry: Arts and crafts supplies
Campaign type: Sweepstakes promotion
Content type: Tiktok Videos
About:
POSCA is a creative tools brand built around paint markers engineered to work across surfaces, enabling fast, clean, high-control DIY and art outcomes without specialized setup. The brand’s value is versatility plus immediacy: one tool spans paper, plastic, glass, wood, textiles, and more, turning “idea to finished object” into a short, repeatable workflow. This campaign adds a behavioral layer by tying purchase to a raffle entry system, moving POSCA from “nice-to-have art supply” to “buy, use, create, register” habit.
Challenges:
The content must do two jobs in one short TikTok: prove real product performance on multiple surfaces and communicate the raffle mechanism without confusion. The risk is over-indexing on the art demo and under-delivering the entry steps, or doing the opposite and producing an ad-like explainer with no creative proof. The registration flow is also a friction point; the video has to show it as simple and legitimate without implying the creator purchased the product or making financial promises. Visual clarity matters: markers, color payoff, and surface results must read instantly, and the raffle callout must be unmissable on-screen.
Brand Objectives:
Increase awareness for POSCA markers by demonstrating high-impact use cases across diverse surfaces and project types, positioning the product as a single-tool solution for DIY and creative expression. Drive contest participation by clearly communicating the raffle workflow and directing traffic to the entry site, reinforcing that purchase plus receipt upload is the path to prizes. Generate credible, repeatable UGC formats, quick surface-switch demos, mini-project builds, before/after transformations, that can be reused to sustain top-of-funnel demand while converting attention into registrations.
16
Total Number Of Influencers Involved
818K
Total Community Dimension
384K
Total Views
282K
Reach(Unique views)
4.82K
Community engagement
3.8x
ROI
Posca
Industry: Arts and crafts supplies
Campaign type: Sweepstakes promotion
Content type: Tiktok Videos
16
Total Number Of Influencers Involved
818K
Total Community Dimension
384K
Total Views
282K
Reach (Unique Views)
4.82K
Community Engagement
3.8x
ROI
About:
Aronia Charlottenburg is a health-focused wellness brand built around organic, bio-certified aronia-based products, including juices and dietary supplements. The brand’s positioning leans on clean sourcing, high antioxidant density as a consumer-friendly quality signal, and a “daily routine” use case that fits into mornings, workouts, and simple nutrition habits without complexity.
Challenges:
The content must stay compliant by avoiding medical promises while still making the benefits feel concrete and relevant. “Healthy lifestyle” is crowded and vague, so the creator needs to translate BIO certification, ingredients, and nutrient claims into understandable value without sounding like a label readout. The proof point is personal routine plus visible product usage; weak visuals or unclear labeling makes the review feel generic and low-trust. The campaign also depends on balancing credibility with brevity inside a 20–40 second TikTok format.
Brand Objectives:
Increase awareness for POSCA markers by demonstrating high-impact use cases across diverse surfaces and project types, positioning the product as a single-tool solution for DIY and creative expression. Drive contest participation by clearly communicating the raffle workflow and directing traffic to the entry site, reinforcing that purchase plus receipt upload is the path to prizes. Generate credible, repeatable UGC formats, quick surface-switch demos, mini-project builds, before/after transformations, that can be reused to sustain top-of-funnel demand while converting attention into registrations.
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