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MOL GROUP

Industry: Integrated oil and gas
Period: February 2022
Campaign type: Awareness
Content type: Stories

About:

MOL Group is an integrated, international oil and gas company, headquartered in Budapest, Hungary. It is active in over 30 countries with a dynamic international workforce of 25,000 people and a track record of more than 100 years in the industry.

Challenges:

Promoting the company’s products and the services offered by the Fresh Corner found in each gas station among young consumers (20-30 yo).

Brand Objectives:

Increasing online awareness and attracting new customers among the young generation by promoting the Fresh Corner products.

236

Total Number Of Influencers Involved

791 k

Total Community Dimension

70.8 k

Organic Impact

4.2 k

Community Engagement

341

Unique pieces of content generated (Instagram posts & stories )

Screenshot-2022-06-15-at-12.29.15
00c51f5e60c1afbb6f64ba6a21016f07
0acc8f6afb5df8599bcbe3594ace1136
Screenshot-2022-06-15-at-12.21.15
Screenshot-2022-06-15-at-12.21.42
Screenshot-2022-06-15-at-12.26.25
Screenshot-2022-06-15-at-12.27.27

MOL GROUP

Industry: Integrated oil and gas
Period: February 2022
Campaign type:Awareness
Content type: Stories

236

Total Number Of Influencers Involved

791 k

Total Community Dimension

70.8 k

Organic Impact

4.2 k

Community Engagement

341

Unique pieces of content generated (Instagram posts & stories )

About:

MOL Group is an integrated, international oil and gas company, headquartered in Budapest, Hungary. It is active in over 30 countries with a dynamic international workforce of 25,000 people and a track record of more than 100 years in the industry.

Challenges:

Promoting the company’s products and the services offered by the Fresh Corner found in each gas station among young consumers (20-30 yo).

Brand Objectives:

Increasing online awareness and attracting new customers among the young generation by promoting the Fresh Corner products.
Screenshot-2022-06-15-at-12.27.27
Screenshot-2022-06-15-at-12.26.25
Screenshot-2022-06-15-at-12.21.42
Screenshot-2022-06-15-at-12.21.15
0acc8f6afb5df8599bcbe3594ace1136
00c51f5e60c1afbb6f64ba6a21016f07
Screenshot-2022-06-15-at-12.29.15

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