UNTOLD ⋆ FameUp

UNTOLD

Industry: Music Festival
Period: April 2022
Campaign type: Awareness
Content type: Instagram and TikTok stories & videos

About:

UNTOLD Festival is the largest electronic music festival held in Romania, taking place in Cluj-Napoca at the Cluj Arena with over 370K attendees.

Challenges:

Finding new ways of promoting the artist line-up announced at UNTOLD Festival and adding new channels to traditional online and offline advertising.

Brand Objectives:

Generate awareness around the artists announced at UNTOLD and increase ticket sales.

3 723

Total Number Of Influencers Involved

18.3 M

Total Community Dimension

1.83 M

Organic Impact

170 k

Community Engagement

11.1 k

Unique pieces of content generated (Instagram posts & stories )

UNTOLD

Industry: Music Festival
Period: April 2022
Campaign type: Awareness
Content type: Instagram and TikTok stories & videos

3 723

Total Number Of Influencers Involved

18.3 M

Total Community Dimension

1.83 M

Organic Impact

170 k

Community Engagement

11.1 k

Unique pieces of content generated (Instagram posts & stories )

About:

UNTOLD Festival is the largest electronic music festival held in Romania, taking place in Cluj-Napoca at the Cluj Arena with over 370K attendees.

Challenges:

Finding new ways of promoting the artist line-up announced at UNTOLD Festival and adding new channels to traditional online and offline advertising.

Brand Objectives:

Generate awareness around the artists announced at UNTOLD and increase ticket sales.

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UNTOLD

3 723

18.3 M

1.83 M

170 k

11.1 k

About:

Challenges:

Brand Objectives:

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