UNTOLD
Industry: Music Festival
Period: April 2022
Campaign type: Awareness
Content type: Instagram and TikTok stories & videos
About:
UNTOLD Festival is the largest electronic music festival held in Romania, taking place in Cluj-Napoca at the Cluj Arena with over 370K attendees.
Challenges:
Finding new ways of promoting the artist line-up announced at UNTOLD Festival and adding new channels to traditional online and offline advertising.
Brand Objectives:
Generate awareness around the artists announced at UNTOLD and increase ticket sales.
3 723
Total Number Of Influencers Involved
18.3 M
Total Community Dimension
1.83 M
Organic Impact
170 k
Community Engagement
11.1 k
Unique pieces of content generated (Instagram posts & stories )
UNTOLD
Industry: Music Festival
Period: April 2022
Campaign type: Awareness
Content type: Instagram and TikTok stories & videos
3 723
Total Number Of Influencers Involved
18.3 M
Total Community Dimension
1.83 M
Organic Impact
170 k
Community Engagement
11.1 k
Unique pieces of content generated (Instagram posts & stories )
About:
UNTOLD Festival is the largest electronic music festival held in Romania, taking place in Cluj-Napoca at the Cluj Arena with over 370K attendees.
Challenges:
Finding new ways of promoting the artist line-up announced at UNTOLD Festival and adding new channels to traditional online and offline advertising.
Brand Objectives:
Generate awareness around the artists announced at UNTOLD and increase ticket sales.
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