Case study
Secretul Bunicii
Campanie de notorietate și interacțiune
- Industry
- Food and Beverage / Baking Ingredients
- Campaign type
- Awareness and Engagement Campaign
- Content type
- Instagram Reel
- 10Total number of influencers involved
- 196.5KTotal community dimension
- 34.3KTotal views
- 34.3KReach (unique views)
- 8.2KCommunity engagement
- 3.8xROI
Brand Objectives:
Increase visibility of the anniversary campaign and strengthen the emotional bond between the brand and home cooking communities. Encourage audiences to purchase the product, prepare a recipe, and join the contest through a clear and easy to follow process.
Drive user participation on both the website and Instagram by showcasing the full journey, from product purchase to recipe creation and contest entry, while reinforcing the joy of baking together