Spa Shoes
Industry: Footwear and leather goods Care and Repair
Campaign type: Launch Announcement
Content type: Tiktok Videos
About:
SpaShoes is a footwear and leather-goods care service positioned around “second life” restoration for items people already own and value. The offer spans professional cleaning, refurbishing, cobbler repairs, and handbag servicing, aiming to convert replacement intent into maintenance intent. The brand wins on practicality and sustainability logic: extend product lifespan, keep favorites wearable, and standardize quality for routine drop-off service.
Challenges:
The brief restricts the strongest proof format by explicitly avoiding detailed before/after storytelling, so the video must sell the concept without relying on transformation visuals. The message also has to compress multiple service lines into a short Reel while staying clear and non-technical, otherwise it reads like a generic “shoe shop” mention. Multi-location rollout adds execution risk: creators must localize the city correctly without turning the content into a confusing list of places, and must still tag @spashoes.ro for recall and attribution.
Brand Objectives:
Establish immediate awareness that SpaShoes has opened locally and is now the default destination for shoe and bag care, not just emergency repairs. Build fast category understanding by naming the service stack in plain language, cleaning, reconditioning, cobbler work, and bag services, so viewers can map their own use-case in seconds. Position the brand as the “restore, don’t replace” option by anchoring the promise of second-life quality and readiness-to-wear outcomes, then drive store consideration by making the account tag and service scope easy to remember.
5
Total Number Of Influencers Involved
209.9K
Total Community Dimension
35.6K
Total Views
35.6K
Reach(Unique views)
6.5K
Community engagement
2.5x
ROI
Spa Shoes
Industry: Footwear and leather goods Care and Repair
Campaign type: Launch Announcement
Content type: Tiktok Videos
5
Total Number Of Influencers Involved
209.9K
Total Community Dimension
35.6K
Total Views
35.6K
Reach (Unique Views)
6.5K
Community Engagement
2.5x
ROI
About:
SpaShoes is a footwear and leather-goods care service positioned around “second life” restoration for items people already own and value. The offer spans professional cleaning, refurbishing, cobbler repairs, and handbag servicing, aiming to convert replacement intent into maintenance intent. The brand wins on practicality and sustainability logic: extend product lifespan, keep favorites wearable, and standardize quality for routine drop-off service.
Challenges:
The brief restricts the strongest proof format by explicitly avoiding detailed before/after storytelling, so the video must sell the concept without relying on transformation visuals. The message also has to compress multiple service lines into a short Reel while staying clear and non-technical, otherwise it reads like a generic “shoe shop” mention. Multi-location rollout adds execution risk: creators must localize the city correctly without turning the content into a confusing list of places, and must still tag @spashoes.ro for recall and attribution.
Brand Objectives:
Establish immediate awareness that SpaShoes has opened locally and is now the default destination for shoe and bag care, not just emergency repairs. Build fast category understanding by naming the service stack in plain language, cleaning, reconditioning, cobbler work, and bag services, so viewers can map their own use-case in seconds. Position the brand as the “restore, don’t replace” option by anchoring the promise of second-life quality and readiness-to-wear outcomes, then drive store consideration by making the account tag and service scope easy to remember.
Discover More Case Studies
Check out some successful campaigns and get inspired on how to increase your brand awareness and sales.
