Șosete Bumbac
Industry: Apparel and Accessories/ Hosiery E-commerce
Campaign type: Website Showcase
Content type: Instagram Videos
About:
SoseteBumbac.com is a direct-to-consumer e-commerce retailer focused on cotton sock essentials for the whole household. The brand positioning is functional quality at scale: broad assortment across lengths, colors, and patterns, with product selection built around comfort, durability, and everyday use-cases rather than fashion-only drops. The offer is optimized for practical buying behavior online: easy category browsing, family coverage in one cart, and fast fulfillment as a reliability signal.
Challenges:
This is a no-product campaign, so credibility must be manufactured through smart use of site visuals and clear product framing; weak execution makes it look like a generic promo with no proof. Socks are a low-attention category, so the video must create differentiation using tactile language and simple “where it fits” scenarios, not vague quality claims. The campaign also spans multiple segments (men, women, kids) in one Reel, which risks becoming a fast scroll-through with no retained message. Seasonal gifting adds another layer: it must be presented as a practical bundle logic, not as a forced holiday pitch.
Brand Objectives:
Convert a basic commodity product into a decision-ready offer by mapping socks to daily contexts and buyer needs: comfort for home, performance for sport, clean basics for office, and durable options for kids. Demonstrate breadth and convenience by showing category coverage and variation (lengths, colors, patterns) in a tight narrative that signals “one site solves it.” Use on-screen text to lock in the three retained claims: cotton comfort, durability, and fast delivery. Position multi-pack sets as a predictable gifting solution through utility framing: easy sizing logic, repeatable use, and low-risk satisfaction versus novelty gifts. Drive traffic to the site by anchoring the brand name as the primary recall object throughout the Reel.
8
Total Number Of Influencers Involved
40.8K
Total Community Dimension
108.6K
Total Views
108.6K
Reach(Unique views)
4.6K
Community engagement
3.3x
ROI
Șosete Bumbac
Industry: Apparel and Accessories/ Hosiery E-commerce
Campaign type: Website Showcase
Content type: Instagram Videos
8
Total Number Of Influencers Involved
40.8K
Total Community Dimension
108.6K
Total Views
108.6K
Reach (Unique Views)
4.6K
Community Engagement
3.3x
ROI
About:
SoseteBumbac.com is a direct-to-consumer e-commerce retailer focused on cotton sock essentials for the whole household. The brand positioning is functional quality at scale: broad assortment across lengths, colors, and patterns, with product selection built around comfort, durability, and everyday use-cases rather than fashion-only drops. The offer is optimized for practical buying behavior online: easy category browsing, family coverage in one cart, and fast fulfillment as a reliability signal.
Challenges:
This is a no-product campaign, so credibility must be manufactured through smart use of site visuals and clear product framing; weak execution makes it look like a generic promo with no proof. Socks are a low-attention category, so the video must create differentiation using tactile language and simple “where it fits” scenarios, not vague quality claims. The campaign also spans multiple segments (men, women, kids) in one Reel, which risks becoming a fast scroll-through with no retained message. Seasonal gifting adds another layer: it must be presented as a practical bundle logic, not as a forced holiday pitch.
Brand Objectives:
Convert a basic commodity product into a decision-ready offer by mapping socks to daily contexts and buyer needs: comfort for home, performance for sport, clean basics for office, and durable options for kids. Demonstrate breadth and convenience by showing category coverage and variation (lengths, colors, patterns) in a tight narrative that signals “one site solves it.” Use on-screen text to lock in the three retained claims: cotton comfort, durability, and fast delivery. Position multi-pack sets as a predictable gifting solution through utility framing: easy sizing logic, repeatable use, and low-risk satisfaction versus novelty gifts. Drive traffic to the site by anchoring the brand name as the primary recall object throughout the Reel.
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