Rockstar Energy Drink

Industry: Food & Drinks
Period: September 2022
Campaign type: Product Placement
Content type: Stories

About:

Rockstar is an energy drink created in 2001, available in more than 20 flavors and in more than 30 countries. Rockstar’s energy drink contains a potent herbal blend of guarana, ginseng, and ginkgo. It is scientifically formulated to deliver an energy punch for active and busy people – from athletes to rock stars. In România, Rockstar is experiencing a very high growth in the market, being among the young people’s preferred drink.

Challenges:

The content creators were responsible for inviting their community to drink Rockstar, in order to test its benefits. Thus, the biggest challenge the content creators had was to increase the brand’s organic reach and to impact sales.

Brand Objectives:

Generating organic awareness and increasing sales.

Reach thousands of
micro influencers in minutes

Reach thousands
of micro influencers
in minutes.

Get results in 24 hours with the support of thousands of micro influencers, with a level of organic reach and engagement that generates conversations on social networks.

116

Total Number Of Influencers Involved

97 k

Total Organic Reach

Rockstar Energy Drink

Industry: Food & Drinks
Period: September 2022
Campaign type:Product Placement
Content type: Stories

116

Total number of content creators involved

97 k

Total Organic Reach

Reach thousands of
micro influencers in minutes

Reach thousands
of micro influencers
in minutes.

Get results in 24 hours with the support of thousands of micro influencers, with a level of organic reach and engagement that generates conversations on social networks.

About:

Rockstar is an energy drink created in 2001, available in more than 20 flavors and in more than 30 countries. Rockstar’s energy drink contains a potent herbal blend of guarana, ginseng, and ginkgo. It is scientifically formulated to deliver an energy punch for active and busy people – from athletes to rock stars. In România, Rockstar is experiencing a very high growth in the market, being among the young people’s preferred drink.

Challenges:

The content creators were responsible for inviting their community to drink Rockstar, in order to test its benefits. Thus, the biggest challenge the content creators had was to increase the brand’s organic reach and to impact sales.

Brand Objectives:

Generating organic awareness and increasing sales.

Reach thousands of
micro influencers in minutes

Reach thousands
of micro influencers
in minutes.

Get results in 24 hours with the support of thousands of micro influencers, with a level of organic reach and engagement that generates conversations on social networks.

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