Rockstar Energy Drink

Industria: Food & Drinks

Período: September 2022

Tipo de campaña: Colocación de Producto

Tipo de contenido: Historias de Instagram

Sobre:

Rockstar is an energy drink created in 2001, available in more than 20 flavors and in more than 30 countries. Rockstar's energy drink contains a potent herbal blend of guarana, ginseng, and ginkgo. It is scientifically formulated to deliver an energy punch for active and busy people – from athletes to rock stars. In România, Rockstar is experiencing a very high growth in the market, being among the young people's preferred drink.

Desafios:

The content creators were responsible for inviting their community to drink Rockstar, in order to test its benefits. Thus, the biggest challenge the content creators had was to increase the brand's organic reach and to impact sales.

Objetivos de la Marca:

Generating organic awareness and increasing sales.

1
Número total de creadores de contenido involucrados
> 10 k
Alcance orgánico total