Rimmel London

Industry: Cosmetics
Period: June 2024
Campaign type: Social Buzz
Content type: Instagram Reel and TikToks

About:

Rimmel London, a leading cosmetics brand since 1834, is known for its innovative, high-quality makeup products. Celebrating diversity, the brand empowers self-expression with products suitable for all skin tones. Rimmel’s mission is to offer trendy, accessible beauty for everyone.

Challenges:

Ensuring creators purchase and use the Wonder’Bond mascara correctly before content creation, while following strict guidelines and maintaining high quality.

Brand Objectives:

Showcasing Wonder’Bond mascara as a breakthrough product, increasing engagement on TikTok and Instagram Reels, and driving sales through targeted creator marketing linked to the product page.

Reach thousands of
micro influencers in minutes

Reach thousands
of micro influencers
in minutes.

Get results in 24 hours with the support of thousands of micro influencers, with a level of organic reach and engagement that generates conversations on social networks.

43

Total Number Of Influencers Involved

5.5 M

Total Community Dimension

1 M

Organic Impact

55 k

Interactions

45

Unique pieces of content generated (Instagram posts & stories )

Rimmel London

Industry: Cosmetics
Period: June 2024
Campaign type:Social Buzz
Content type: Instagram Reel and TikToks

43

Total Number Of Influencers Involved

5.5 M

Total Community Dimension

>1M

Organic Impact

>55k

Interactions

45

Unique pieces of content generated (Instagram posts & stories )

Reach thousands of
micro influencers in minutes

Reach thousands
of micro influencers
in minutes.

Get results in 24 hours with the support of thousands of micro influencers, with a level of organic reach and engagement that generates conversations on social networks.

About:

Challenges:

Ensuring creators purchase and use the Wonder’Bond mascara correctly before content creation, while following strict guidelines and maintaining high quality.

Brand Objectives:

Showcasing Wonder’Bond mascara as a breakthrough product, increasing engagement on TikTok and Instagram Reels, and driving sales through targeted creator marketing linked to the product page.

Reach thousands of
micro influencers in minutes

Reach thousands
of micro influencers
in minutes.

Get results in 24 hours with the support of thousands of micro influencers, with a level of organic reach and engagement that generates conversations on social networks.