Rimmel London ⋆ FameUp

Rimmel London

Industry: Cosmetics
Period: June 2024
Campaign type: Social Buzz
Content type: Instagram Reel and TikToks

About:

Rimmel London, a leading cosmetics brand since 1834, is known for its innovative, high-quality makeup products. Celebrating diversity, the brand empowers self-expression with products suitable for all skin tones. Rimmel’s mission is to offer trendy, accessible beauty for everyone.

Challenges:

Ensuring creators purchase and use the Wonder’Bond mascara correctly before content creation, while following strict guidelines and maintaining high quality.

Brand Objectives:

Showcasing Wonder’Bond mascara as a breakthrough product, increasing engagement on TikTok and Instagram Reels, and driving sales through targeted creator marketing linked to the product page.

43

Total Number Of Influencers Involved

5.5 M

Total Community Dimension

1 M

Organic Impact

55 k

Community Engagement

45

Unique pieces of content generated (Instagram posts & stories )

Rimmel London

Industry: Cosmetics
Period: June 2024
Campaign type:Social Buzz
Content type: Instagram Reel and TikToks

43

Total Number Of Influencers Involved

5.5 M

Total Community Dimension

>1M

Organic Impact

>55k

Community Engagement

45

Unique pieces of content generated (Instagram posts & stories )

About:

Rimmel London, a leading cosmetics brand since 1834, is known for its innovative, high-quality makeup products. Celebrating diversity, the brand empowers self-expression with products suitable for all skin tones. Rimmel’s mission is to offer trendy, accessible beauty for everyone.

Challenges:

Ensuring creators purchase and use the Wonder’Bond mascara correctly before content creation, while following strict guidelines and maintaining high quality.

Brand Objectives:

Showcasing Wonder’Bond mascara as a breakthrough product, increasing engagement on TikTok and Instagram Reels, and driving sales through targeted creator marketing linked to the product page.

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